Art Basel Miami Beach Nov 27 to Dec 4 2011

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On Nov. 3, 2007, Advertising Age recognized an invitation to a party at last year's Art Basel Miami Beach.

Advertising Age gave a silver medal to La Comunidad for the animated/interactive invitation the advertising agency sent out last year for its exhibit in Wynwood for Miami Basel. Didn’t get it? Try this, go to www.lacomu.com/artbasel/

SILVER WINNER (BRANDING):
ART BASEL INVITATION


Client: Art Basel

Agency: La Comunidad
Miami

As the website loads, colorful stick figures run into a wall, splashing it with paint that others come and admire as art. Once loaded, the site is an invitation to a reception at La Comunidad's future offices, still an unrenovated warehouse, where three artists created large installations as part of the Art Basel fair in Miami. One artist's work is made entirely from Puma footwear.

That last is a reference to the work of Federico Uribe, who took the same Puma show to New York for an exhibit in May of 2007.


Le Baron

Haven’t heard yet where Le Baron will be this year. Le Baron is the pop-up nightclub lured to Miami Basel in 2005 by Sam Keller and Emmanuel Perrotin. That year it turned a claustrophobic basement karaoke bar in the Shelbourne Hotel into a claustrophobic nightclub with rude bartenders and stars like Sofia Coppola lounging amid smoke and blaring music. You couldn’t pay to get in, there was no sign and only insiders were let past the rope.

Last year Le Baron was in the Rain nightclub, on 23rd Street, just off Collins. Even more crowded, but as one person put it, the right people were waiting in line outside, and when you got in, there were even more of the right people. It was typical for art stars to end their nights at Le Baron, founded by Andre Saraiva and Lionel Bensemoun in Paris, at 5 am. Good thing the convention center doesn’t open until noon.

This year Saraiva and Bensemoun will DJ a party at the Emmanuel Perrotin gallery in Wynwood, presumably on Dec. 3, for the opening of the Peter Coffin show. And they are going to be at the Set nightclub, perhaps for Scope’s closing night party.

But where will Le Baron be this year? Anyone? Write us at Info@MA2Dweek.com.

Meanwhile, if you want to know how to get in, here’s Saraiva on the subject, speaking to Julia Chapin of The New York Times about who makes up the crowd at Le Baron.

“Mostly, models are cheesy and stupid,” Mr. Saraiva said. “They show up with tacky men who think they are kings of the world because they have a driver and expensive clothes. A guy that looks like a bum is more likely to get into one of my places.”


The Le Baron Nightclub
Document
Newsletter # 27


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